Top 9 Blogging Mistakes and How to Avoid Them to Make Money Online
Blogging is an amazing way to bring traffic to a business website, build rapport with the audience and generate leads.
Every business, big and small, should include blogging as part of its content marketing strategy to make money with its marketing efforts.
A Hubspot study reveals blogging businesses can generate 126% more leads than the ones that don’t.
This blog will share 9 blogging mistakes that businesses make and how to avoid them.
We will also discuss how using social media, specifically, Instagram can be a game-changer with strategies like buy Instagram likes and more.
Keep reading.
In this blog:
Wrong domain name
Inconsistent publishing
Working without a content manager
Wrong selection of Topics
Not linking to other content
Not using different content types
Absence of a team
Old content update
Tracking progress
Final words
Wrong domain name
Many businesses pick a domain name without paying close attention to what their brand should be known for, who their target market is, and what services they will be providing.
This is a big mistake. Your domain name should be relatable to your niche, brand, and your audience. Also, short domains are easy to remember.
If your website makes it to the SERP results, very few people are likely to click through and land on your website because of an irrelevant domain name.
Inconsistent publishing
More often, brands and businesses are not publishing frequently or regularly which diminishes their chances of getting search traffic to your website.
Google bots crawl a website more often if it publishes fresh content regularly. This will tell Google to rank the blogs of the website for the relevant search queries.
Publishing valuable content regularly will keep your readers engaged and connected with your brand. They will seek your expert opinion about certain topics or issues.
Blogging is an effective way to share your expertise with the audience and build rapport with them, ultimately making more money online.
Working without a content manager
It’s a big mistake on the part of businesses to not hire a focal person to handle the content publishing for their website.
A content manager is a person that manages blog posts from conception to research to publishing. It allows the publication of high-quality content at a pre-planned schedule.
A few things managed by a content manager are creating an editorial calendar, doing research and writing, editing and proofreading, designing, SEO optimization, publishing, posting on social media, and reviewing analytics to gauge success.
Social media marketing is also an amazing tool to grow and scale brands, Instagram being the favorite platform for many. Many brands buy Instagram likes to win credibility with their audience and scale up from there.
Wrong selection of Topics
Blogging is all about providing insights about the topics that your audience is interested in.
Creating content that doesn’t interest your audience will simply waste your resources.
Social media can be a great source to compliment your blogging efforts - bring visitors to your website, qualify leads, and establish your brand.
Leading brands buy Instagram followers Australia to gain clout on Instagram and build an audience quickly.
Not linking to other content
When creating content for your blog, linking to high-authority websites increases the credibility of your website in the eyes of Google.
It’s because linking to these resources will tell Google that you are doing authentic research and consuming the data of industry leaders.
Many brands make the mistake of pushing toward publishing content only. They don’t link back to these resources trusted by Google and other search engines. By doing so, they miss out on this opportunity to gain trust with Google and potential chances of ranking on search results for their targeted keywords.
Not using different content types
Many businesses fail to effectively integrate different types of content into their blog - professionally designed graphics, interactive videos, and infographics can give an edge to a blog over others.
While written words are an essential component of a blog to capture the attention of readers, other content types also contribute a lot to its overall success.
Many brands use image posts are videos from their social media like Instagram and Pinterest.
This helps to feed their blog and social profiles alike with the engaged audience. Many businesses buy Instagram comments to enhance organic engagement on their Instagram posts.
Blogs that use images and videos in their posts do a much better job of keeping the readers on the website than others that don’t.
Absence of a team
Running a blog as a hobby is completely different from having a blog that feeds leads to your business.
With a million things going on inside your business, it’s highly likely to miss out on important aspects of it if you are doing it alone.
The blog of your business is no different.
You should build a team to make your blog a success. It will make sure the content is being published according to a planned schedule without quality being compromised.
Social media has been increasingly used to generate warm leads for businesses, with Instagram leading the race.
Businesses buy Instagram auto likes to achieve faster growth of their Instagram and to use it as a leads generation machine for their blog and business.
Old content update
Google loves fresh content. It gives more coverage to the blogs with updated content.
As we have mentioned before, building a team to outsource certain aspects of your blog is a strategic decision for the success of your blog.
Many blogs keep their Google rankings by regularly updating their blog posts with new content and updates.
This adds to the value of your articles and Google considers it to have the latest information about the subject.
Tracking progress
Tracking the performance of your content gives you important data about which content is doing well and which doesn’t.
This helps you make strategic decisions to help drive business goals.
Many businesses publish content on their blogs and then forget about them. This is a huge mistake as you could lose a lot of potential leads if you provide real value to your prospects and win their trust.
Final words
We have covered 9 blogging mistakes in this blog that could hurt your business goals.
While the list is non-exhaustive, these are the most important things that can make or break your business goals.
If you want your blog to be able to generate warm leads for your brand and business, considering implementing these things will surely help you a lot.
