Top Benefits Of Embedding Instagram Feed On Website In 2023

Websites are the first point of contact between a brand and the user. This is where all the necessary information, vision, values, images, etc. of the brand is provided. So, to get the user connected with the brand, it’s our responsibility to engage them. 

As a website owner, it’s on you to entertain the user with your content, improve the average session duration, and render your users with as much new and diverse content as possible. 

In this digital world, people are addicted to social media and Instagram is their choice. What if we told you that you can now display your Instagram profile on the website to attract more users? 

With over 500 million users daily, Instagram is a leading social media platform that people are comfortable with and familiar with. It intrigues them to see social media feeds on the website and automatically gets them interested in the brand. 

This not only helps showcase social proof but also improves user engagement. Let’s see some more benefits of embedding Instagram feed on website. 

Benefits of Instagram feed on the website

Leverage your Instagram feed on the website and see the results for yourself. Some of them are listed below, let’s check them out. 

1. Helps improve customer base

An active and visually appealing Instagram feed can serve as social proof for your business, showing potential customers that others are interested in and enjoy your products or services.

You can use your Instagram feed to cross-promote your website and vice versa. For example, you can share links to your website in your Instagram bio and use Instagram to drive traffic to your website.

2. Increases user engagement

Instagram allows you to share interactive content such as polls, quizzes, and ask-me-anything (AMA) sessions, which can encourage your website visitors to engage with your brand.

You can use Instagram to encourage your followers to share user-generated content, such as photos or videos of them using your products. This can help create a sense of community and encourage website visitors to engage with your brand.

You can use hashtags to encourage website visitors to share their content related to your brand. This can help increase user engagement and create a sense of community.

3. Real-time display on the website 

Once you have set up an Instagram feed on your website using a social media aggregator platform, your website will automatically display your latest Instagram posts as soon as you publish them on Instagram. This can help keep your website visitors engaged and up-to-date with your latest content.

4. Makes the website visually appealing 

Instagram is a visual platform, and an Instagram feed on your website can add visual appeal to your site by showcasing your products, services, or brand personality through photos and videos. This can be especially useful for businesses in visual industries such as fashion, art, or design.

Instagram allows you to share a variety of content types, such as photos, videos, and stories, which can help keep your website visitors engaged and coming back for more.

5. Creates brand value 

An Instagram feed allows you to showcase your brand personality and values through the content you share. By sharing photos and videos that align with your brand's mission and values, you can help create a strong and consistent brand image.

An Instagram feed allows you to share updates and engage with your audience in real time. By responding to comments and messages and sharing interactive content such as polls and quizzes, you can build a stronger connection with your audience and create brand value. All this contributes to online reputation management of your business.

6. Reduces bounce rates

Instagram is a robust social media platform that offers your visitors an overview of how your brand works and what the products are. Your feed consists of images and videos that make your website look more attractive, vibrant, and lively. 

This also makes the visitors keep exploring and looking for more, increasing the dwell time as discussed above. Most users decide to make a purchase after looking at social media, eventually decreasing bounce rates. 

7. Cost-effective 

As it is a no-expense strategy where the content created on Instagram is shared on the website, it becomes cost-effective for brands. Creating content is more visual than text. It helps you make your product look more attractive. 
Any social feed is full of user-generated content, this reduces the expenditure on content creation as it is being created by your existing customers organically. UGC also enhances user engagement which ultimately leads to increased conversion rates. 

8. Promotes seasonal posts and offers

People are most generous especially around the holidays making it a great season for businesses to grow and maximize their profits. Promoting and advertising your products through social media, especially hashtags becomes easier. For eg. If you’re using social media for restaurant marketing, you can promite your festive specials and offers on social media with right hashtags. All people searching for festive discounts and offers will be able to see your posts thus widening your reach!

Hashtags have a way of going viral faster, they are interactive, and people love to use them. Hashtags collect similar visuals in one place, and social media aggregators can fetch your entire hashtag campaign feed. 

You can then display them on the website for higher visibility. This way whatever buzz you create for your promotions can be leveraged on the website as well. 

How to embed an Instagram feed on the website?

With the help of social media aggregator platforms, you can easily embed an Instagram feed on the website. These platforms offer you more than 20 platforms to choose from like Facebook, Instagram, TikTok, Twitter, etc. 

You can collect reels, photos, videos, reviews, etc. from any platform and display them on the website without any coding expertise. With the help of many features available you can customize your widget by changing the theme, adding a banner, editing the background, using a banner, and further personalizing the widget using custom CSS. 

You are also allowed to moderate the content by eliminating any explicit or irrelevant content from the Instagram feed, highlighting the best images or videos on top, and getting UGC rights from original content creators in one go. 

These platforms also help you with an analytics feature that gives detailed insights about how your users are behaving with the widget on the website, you get to know what they like or dislike. This feature gives you a better understanding of your users and helps you make any future advancements as needed. 

Wrapping up!

Having an Instagram feed embedded on the website is better than having your marketing team invest in content creation. It helps in reducing marketing efforts, boosts credibility, makes your brand more visible, and improves sales.